Harajuku’s Samoyed Café moffu: Where White, Fluffy Dogs Heal Your Soul

In recent years, the adorable white and fluffy Samoyed dog has become a hot topic. Now, a café where you can spend time with these charming Samoyeds has opened in Harajuku.

Here at TOKYO LOCAL, our dog-loving writer will thoroughly introduce the allure of Samoyed Café moffu. This article includes details about the system and the dogs at the café, so be sure to read to the end.

For dog enthusiasts, this is a spot not to be missed!

What is Samoyed Café moffu?

With the concept of being a “second home,” this café delivers a sense of relaxation and vitality to your everyday life. Ten Samoyed dogs await you with open arms.

The café has two locations: the Harajuku branch and the Takeshita Street branch (opened December 2024). Each branch has its own unique Samoyeds ready to greet you.

Additionally, the atmosphere differs between the two branches:

moffu Harajuku branch features a stylish, modern underground space.
moffu Takeshita Street branch offers a Japanese-modern atmosphere reminiscent of the Edo period, providing a distinct sense of comfort at each location.

What is a Samoyed Dog?

The Samoyed is a large dog breed originating from Siberia, Russia. Their most distinctive feature is their fluffy white coat.

Female Samoyeds weigh between 16kg and 20kg, while males weigh between 20kg and 30kg.

Samoyeds are also referred to as “Siberian Spitz” and are known for their gentle temperament.

They are playful and affectionate, which has contributed to their rising popularity in recent years.

Adorable Traits of Samoyeds

Their Smile is Adorable

Samoyeds are known for the “Samoyed Smile,” a unique expression characterized by almond-shaped eyes and corners of the mouth that naturally lift into a smile.

Their Affectionate Nature is Endearing

Having lived with the Samoyedic people in extremely cold climates, Samoyeds have an innate trust in humans. Their affectionate and sometimes clingy nature makes them irresistibly lovable.

Enjoying Your Time at Samoyed Café moffu

At Samoyed Café, you can interact with the dogs in a clean and comfortable environment. The café maintains strict hygiene protocols, ensuring a spotless interior.

Even those who love animals but are sensitive to smells will find the café pleasant, as there is no noticeable animal odor.

The system works as follows:

Harajuku branch: 1-hour slots
Takeshita Street branch: 30-minute slots.

The café emphasizes creating a homely atmosphere. Instead of the typical greetings like “Welcome” and “Thank you,” staff use phrases such as “Welcome home,” “Take care,” and “Come back soon.”

After sanitizing your hands upon entry, you can enjoy plenty of time with the Samoyeds

Pricing at Samoyed Café moffu

Advance reservation prices differ between the Harajuku and Takeshita Street branches. Details are as follows:

Both locations include unlimited drinks from the self-service drink bar.

Harajuku Branch (1-hour slots)

Weekday Rate（1 hour） 11:00～20:00（last reservation slot 19:00）	3,905 yen（tax included）
Saturdays, Sundays, Holidays Rate（1 hour） 10:00～20:00（last reservation slot 19:00）	4,565 yen（tax included）

Takeshita Street Branch (30-minute slots)

Weekday Rate（30 minutes） 12:00～20:00（last reservation slot 19:30）	3,560 yen（tax included）
Saturdays, Sundays, Holidays Rate（30 minutes） 12:00分～20:00（last reservation slot 19:30）	3,850 yen（tax included）

Note: Same-day reservations have different pricing, so please be aware.

Optional Add-ons

You can enhance your time with the dogs by purchasing optional extras.

Snacks	200 yen
Photo session with cuddling + snacks	1,000 yen

The photo session includes guidance from the staff, allowing you to safely take a memorable two-shot with a dog—an especially popular option.

Recommended Times to Visit

If you want to see the dogs actively running around, the morning hours before noon are ideal.

For a relaxed, laid-back atmosphere, visiting around 4:00 PM is perfect.
Choose a time that suits your preferences to make the most of your visit!

How to Make a Reservation

Samoyed Café moffu accepts both advance and same-day reservations. While walk-ins are allowed, entry is subject to availability, and fees may differ, so it’s highly recommended to book in advance.

Samoyed Café moffu accepts both advance and same-day reservations. While walk-ins are allowed, entry is subject to availability, and fees may differ, so it’s highly recommended to book in advance.

Advance reservations can be made up to 30 days prior and are accepted until the day of your visit.

Reservations are made in time slots (e.g., “XX:00 to XX:00”). Check availability on the official website while booking.

Easier and Harder Times to Book

13:00 – 15:00: These slots tend to fill up quickly, so booking early is advisable.

18:00 – 19:00 on weekdays: These slots are relatively less crowded, offering a chance for a quieter experience where you can enjoy exclusive time with the dogs.

Special Plans Beyond the Regular Options at Samoyed Café moffu

Samoyed Café moffu offers special plans in addition to its regular options:

・Private Room Plan
・Birthday Plan
・Exclusive Rental Plan

Let’s look at the features of each plan.

Private Room Plan

The café has private spaces where you can enjoy time with the dogs. This plan can be added to your regular ticket for an additional fee of 10,000 yen.

Only three groups per day can avail of this plan, so make your reservations early if interested.

Birthday Plan

Limited to four groups per day, this plan costs an additional 15,000 yen on top of your regular ticket.

Exclusive Rental Plan

You can rent the entire café for a special time just for you and the dogs. Pricing differs for weekdays and weekends:

Weekdays	100,000 yen
Weekends	150,000 yen

This plan can be reserved starting two months in advance. Please inquire about availability.

Introduction to Samoyed Dogs at Café moffu

Samoyed Café moffu hosts 25 Samoyed dogs across two locations: 10 at the Harajuku store and 15 at the Takeshita Street store.

Each dog has a unique personality and a distinctive collar color.

Harajuku Store Dogs

・Pony (Beige)
・Shaun (Turquoise Blue)
・Pearl (Purple)
・Leon (Black)
・Potechi (Yellow)
・Chuck (Deep Green)
・Sugar (White)
・Mofu (Gray)
・Eve (Pink)
・Bell (Wine Red)

Pony

Born May 13, 2023.
Collar color: Beige.

Pony is playful and energetic, with ears that stand upright.

Shaun

Born May 31, 2023.
Collar color: Turquoise Blue.

Named after “Shaun the Sheep,” Shaun is a fluffy and handsome dog with a laid-back personality.

Pearl

Born November 4, 2023.
Collar color: Purple.

Pearl is the younger brother of Pony and Eve and is skilled at shaking hands. Praise him when he does well!

Leon

Born October 20, 2023.
Collar color: Black.

The elder brother of Potechi, Leon is timid and cautious. Due to his delicate health, he sometimes gets sick. Shower him with love and care.

Potechi

Born October 20, 2023.
Collar color: Yellow.

The younger brother of Leon, Potechi has brown ears and a friendly personality, making him a fan favorite. His “play with me!” antics are irresistibly charming.

Chuck

Born November 12, 2023.
Collar color: Deep Green.

Chuck is Mofu’s elder brother and very friendly. He often barks to get attention, saying, “It’s not because I dislike you!”

Sugar

Born November 12, 2023.
Collar color: White.

Sugar has a round and fluffy form, making him the most popular boy at the café. He’s energetic and loves to play.

Mofu

Born November 12, 2023.
Collar color: Gray.

Mofu, the namesake of the café, has a calm and gentle personality. He often naps and brings peace just by being around.

Eve

Born August 27, 2023.
Collar color: Pink.

Eve is Pony’s younger sister and Pearl’s elder sister. She has a hearty appetite and is known for her beauty. However, she can show a fierce side when angry, which is endearing in its own way.

Bell

Born September 11, 2023.
Collar color: Wine Red.

Bell, a girl with a long tongue, has a slightly silly yet adorable expression. Her sweet smile and affectionate nature make her hard to resist.

Takeshita Street Store Dogs

・Toto (Blue)
・Woody (Brown)
・Kinako (Beige)
・Monaka (Mustard)
・Anko (Wine Red)
・Soprano (Gold)
・Forte (Silver)
・Geno (White)
・Tarako (Pink)
・Tuna Mayo (Yellow)
・Soboro (Dark Brown)
・Apollo (Light Pink)
・Milky (Purple)
・Linz (Light Green)
・Toppo (Orange)
・Haribo (Red)

Details about these dogs are a surprise when you visit! The Takeshita Street store, newly opened on December 20, 2024, awaits your visit.

Did any of these 25 dogs catch your interest? If the descriptions aren’t enough, why not visit the café? You might just find your favorite furry friend by spending time with them in person!

Merchandise Sales

If you find your favorite dog at the Samoyed Café, purchasing merchandise is highly recommended.
The café sells a variety of items, including instant photos (cheki) and stickers.

Additionally, for every purchase you make, you’ll receive a “support vote coin,” which you can use to vote for your favorite dog. Be sure to cast your vote!

Three Guidelines for Visiting

Photography Guidelines

You are welcome to take photos and videos inside the café.
Capture the adorable dogs to use as your wallpaper or share on social media.

However, using a flash is strictly prohibited. Flash can be stimulating and harmful to the dogs’ eyes, so ensure that you take your photos without flash.

Guidelines for Holding the Dogs

You can hold the dogs or have them sit on your lap and pet them.
However, forcing them into uncomfortable positions is not allowed.

For those who want to take photos while holding a dog, the optional “Holding Photography” service is available. With this option, a staff member will guide you to safely take a photo while holding the dog.

No Outside Food, Drinks, or Toys

Only drinks from the café’s drink bar are permitted inside. Bringing outside food or dog toys is prohibited.

The dogs at the café are mostly puppies under training (0-1 year old), so please adhere to these rules for their safety and well-being.

Who is Samoyed Café moffu Recommended For?

This café is perfect not only for dog lovers but also for those who cannot have a dog at home.
If you’re considering getting a dog, this is a great place to interact with them first-hand.

Visiting with friends or as a couple is a lovely idea, but once you become a regular, coming alone for some soothing time with the dogs is also recommended.

As for me, the writer, I own a Chihuahua (male) at home and can genuinely say that dogs are wonderful companions.

The time spent with them brings unparalleled happiness, and just having a beloved dog by your side can give you the strength to face each day.

Even when you’re stressed, simply seeing a dog seek affection can make all your worries disappear. In fact, even when I’m out and my dog isn’t around, I often catch myself smiling and talking to myself, lost in thoughts of my pet.

If you’re a dog lover, you probably understand this feeling.

Even if you haven’t reached this level of attachment, spending time with the dogs at the café will likely bring about similar feelings.

Experience this “happiness” for yourself at the Samoyed Café.

Summary

Is this paradise? That’s how it feels—an ideal spot for dog lovers.
Spend some quality time with the popular Samoyed dogs and let your daily fatigue melt away.

Tokyo Local also features introductions to other dog cafés where you can interact with non-Samoyed breeds.